The Seoul Metropolitan Government and Seoul Tourism Foundation (CEO Lee Jae-Sung) announce which Seoul attractions are most loved, according to their internet traffic data on VisitSeoul.net .
Gyeongbokgung Palace was the undisputed winner of the travellers’ hearts, making the Top 5 in all 6 languages, followed by COEX Mall, Starfield Library, DDP, Gwangjang Market, Cheonggyecheon and Dongdaemun Market.
Interestingly, preferences varied amongst each language: Namsan Circular Trail was the most popular destination on the Korean language site, while Coex Mall ranked first on the English site.
Following the outbreak of Covid-19, both foreign tourists and domestic travellers have favoured less-populated outdoor destinations, as well as the ‘uncontact’ travel articles on the website. Both the Russian and Simplified Chinese sites topped the list of ‘uncontact travelling in Seoul.
The number of views within the “Korean Wave” category was so high that the Japanese websites deemed it the “Fourth Korean Wave Boom.” The principal underlying factor was thought to be the increased use of Video On Demand (VOD) services during public restrictions from April.
It’s no secret that Seoul has fans all over the world, but which countries especially loved Seoul in 2020? Korea headed the Top 10, followed by China, Japan, Indonesia, USA, Taiwan, Malaysia, Thailand, Vietnam and Russia. It is thought that the increased interest in Seoul Tourism stems directly from the global Korean Wave.
Lee Hye-Jin, head of the smart tourism team at the Seoul Tourism Foundation, said, “we tried to introduce various attractions of Seoul tourism in a more vivid and intimate manner through the official Seoul Tourism website and SNS accounts this year.”
Go to the VISIT SEOUL official website to see the rankings: Top 5 Most Popular Content by Language, by Country etc.