The Kdrama “Start-up” starring Hallyu stars Bae Suzy and Nam Joo-hyuk, has been making buzz nowadays. It tells the story of people in the world startup companies including their hardships and way to success. Watching this drama will make you want to support start-up companies in achieving their business goals. But did you know that there is a creative space in Seoul where you can actually support start-up businesses? It’s the Under Stand Avenue (언더스탠드에비뉴) located in Seongsu.
About Under Stand Avenue
Understand Avenue is an outdoor mall and creative public cultural space. It is built from cargo containers which house the several start-up businesses’ stores. According to its website, it is an innovative start-up and founding platform that combines Shinhan Bank’s digital infrastructure to nurture and realize the dreams of young entrepreneurs. They provide a one-stop integrated solution from startup training to market testing, financial and investment support. They also help businesses in sales distribution and manpower needs. It is a space where young people work together for a better community by supporting each other.
This creative space was a filming site of the Kdrama “The Liar and His Lover” starring Red Velvet’s Joy and actor Lee Hyun-Woo. In the episode 7 of the drama, the two lead actors meet in front of the WALKSHOP-signed container. After meeting, they eat at Brinner on the opposite side of WALKSHOP.
Brinner offers delicious meal such as burgers, pasta and salad. But unfortunately, they closed their restaurant last June 28 of this year.
Under Stand Avenue Programs
Start-up Shops to Discover
There are numerous shops inside the Under Stand Avenue such as Market AP where you can buy art prints.
Visitors can also buy clothes from AMIL Korean Modern.
Or if you want to have your own modernized hanbok, the Korean traditional clothing, then visit Nabim Hanbok’s shop.
Perfume lovers, can also find a scent they would love to buy from AHRO.
Of course, to complete your shopping experience, why not buy a new pair of shoes from THDAM?
After shopping, don’t forget to take awesome photos inside the Under Stand Avenue. The color-filled cargo containers serve as good background for your Instagram-worthy photos. The place is just across the Seoul Forest so you can go there too.
How to go there
If you find this article helpful, share it with your friends. For more Korea travel tips like this, subscribe to KoreabyMe and read my other published articles on the site. You can follow me on Instagram too!