Trip.com, a global one-stop service online travel agency, is starting to attract foreign tourists with a focus on winter sports in celebration of the New Year. Trip.com announced on the 13th that it will promote the Gangwon Snow Festa, which runs until March, domestically and internationally with Gangwon-do. To this end, it will also cooperate with Nami Island and Phoenix Pyeongchang.
Gangwon-do encompasses all the beauty Korea has to offer! Clear wind, lush nature, a special invitation to fantastic tourist attractions of Gangwon-do.
Trip.com has already conducted a joint marketing project to promote winter tourism for overseas markets in connection with Gangwon-do and Gangwon Snow Festa on two occasions since 2021. We will do our best to attract foreign tourists through large-scale events.
First, it promotes events targeting Taiwan and Hong Kong, which are the main publicity targets of Gangwon-do. Promotional channels include the Trip.com homepage, app and social media in both regions. It plans to open a campaign page dedicated to winter products in Gangwon-do and distribute discount codes to catch the attention of travelers. The event runs until January 31st.
In addition, Trip.com plans to operate a foreigner-only ticket booth at the Phoenix Pyeongchang Information Desk until the end of the ski season and promote Gangwon Snow Festa to foreign tourists visiting. Foreign tourists can conveniently pay for travel products in Gangwon-do in local currency through the Trip.com app.
In Nami Island, where a winter festival is held in line with the Gangwon Snow Festa, a snow sledding range is in operation until February 12. Customers who purchase Nami Island tickets on Trip.com can use the snow sledding range for free during the festival. . The 40m long and 7m high slope is open from 10:00 am to 4:00 pm. Along with Gangwon Snow Festa, Trip.com’s dedicated booth will promote the 2024 Gangwon Winter Youth Olympics, which is approaching one year from now, to all travelers visiting Nami Island.
Shim Won-seop, head of Gangwon-do Tourism Policy Division, said, “We prepared this event to promote the charm of winter tourism in Gangwon-do to foreign tourists in commemoration of the first year of Gangwon-do and 2023-2024. “Visit Korea Year” said, “We are delighted to cooperate with Dotcom and Gangwon Snow Festa in promoting Gangwon Snow Festa, and we will prepare for overseas tourists to visit Gangwon-do with peace of mind.”
Edison Chen, Head of Global Marketing and Government Relations at Trip.com Group, said, “As we are hosting another meaningful event with Gangwon-do, which has maintained a good cooperative relationship, we will actively support foreign tourists to attract them.” “Trip.com will continue to promote the charms of Korea to overseas travelers in various regions by taking advantage of the strengths of a global travel agency,” he emphasized.