Top 5 Korean Skincare Brands You Need in Your Life

One of the top things that South Korea is known for is its skincare. Within hours of entering the country, it is easy to see why. The average Korean has amazingly flawless skin and everyone looks younger than their true age. Undoubtedly, this is in large part thanks to Korean skincare brands. They consistently develop simple yet innovative new products that are backed by science. Here are the top 5 Korean skincare brands you should introduce into your routine to help you keep your youthful glow as long as possible.

3CE ( Three Concept Eyes )

Three concept eyes or 3ce for short is produced by the popular Korean fashion brand Style Nanda. The brand aims to help women express their uniqueness. They do this by using a wide range of up-to-date hues for a sophisticated makeup look. 3CE is the most famous brand in Korea. Their cosmetic products have gained popularity for cutely designed packages and Instagram-worthy looks they create.

Hence, this brand is very popular amongst the youth. This is because they not only offer amazing makeup, but also a collection of very safe skincare and natural-based skin whitening products.

Two of their most popular skincare products are their daily moisturizer and their tone-up tint. 3CE’s daily moisturizer is multifunctioning. It is not only a face lotion, it is also a makeup primer and a sunscreen. As a result, it is an all-in-one convenient, and easy-to-use product. On the other hand, the tone-up tint is a moisturizer that targets common skin issues to give a flawless look. It moisturizes, minimizes the appearance of pores, lightens the skin, and adds a pink tone.

Etude House

Etude House is a South Korean-based cosmetic brand owned by Amore Pacific. The brand name “ETUDE” means studying in the French language. Etude House was founded in 1985. And, it is one of the favorite Korean cosmetic brands among Korean youth. The quality of the cosmetic products is always impressive and never disappoints its fans and critics.

The packaging is adorable and very eye-catching. Being a fan of Korean beauty products means knowing and loving Etude house products. There are more than 285 Etude houses around the globe, so you may be able to purchase items in-store depending on where you live. They develop high-quality skincare products at affordable prices as well.

They have hundreds of products, so you will undoubtedly be able to find a line that suits your skincare needs. Additionally, they recently launched some vegan products so literally everyone can find something at the Korean skincare brand Etude House.


Missha is a South Korean skincare and cosmetic manufacturer, retailer, and franchise business.  It is part of Able C&C co ltd. Missha is one of the most loved Korean cosmetic brands in Korea and they cater to a bit more of a mature audience when compared to the other two brands previously discussed.

It is known for being the front-runner of inexpensive cosmetics products. Missha started the trend with dupes in Korea. They take expensive high-end luxury products and make comparable products and sell them at a more affordable price point.

Missha’s popular products are skincare products and base make-up which use natural ingredients. Their best-selling product is their M Choboyang BB cream, which is a foundation and skincare product in one. It works as a primer, foundation, sunscreen, and serum. The base of the product is a cica cream, which is used to soothe skin during flare-ups and repair damaged skin. It is an extremely cost-effective product that I highly recommend.

The Face Shop

The face shop is a favorite budget, natural-based skincare brand among Koreans. It has dominated South Korea for a decade now, and it is a subsidiary of the LG Corporation.

The Face Shop product range includes skincare, make-up, cleansing, mask, body, hair, perfume, and more products. These target both men and women. They are the most inclusive brand on this list.

They offer a wide range of beauty products also including inexpensive make-up. Plus they frequently host collabs with animated characters and idols. Currently, their most popular product is the power long-lasting 50+ sun cream. It comes in three variations. They have a pink tone-up cream, a cool toned tinted sun cream, and a colorless sun stick.


Innisfree is one of the natural Korean skincare brands originating from Jeju Island. They make their products using various kinds of plant-based ingredients. Innisfree is the number one beauty brand in South Korea and they have successfully crossed into the global market.

Despite its popularity, the brand remains faithful to its core mission. This is to create natural-sourced beauty products of the highest quality at affordable prices. Innisfree is a well-loved beauty brand because of its eco-friendly yet affordable skincare and cosmetics products. It is undeniable that this is the most affordable mainstream skincare brand in Korea. Their products are perfect for all skin types.

Their green tea line includes their most popular products. A full five-piece skincare set will only set you back around 35,000 won which is an amazing deal. Plus, their sunscreens are some of the best on the market. I recommend trying their cica sunscreen.

In the end, Korean skincare brands are very impressive and famous worldwide. Everyone who tries them out is sure to be impressed.

If you are in a country where you cannot easily access these Korean brands, no worries! Click Here to read about 10 websites where you can purchase Korean skincare.

🇵🇰 Majid Mushtaq

Majid Mushtaq is a passionate content creation wizard, Youtuber, traveler, and selfie-fanatic. He is currently living in Seoul and after being bitten by the travel bug, he has been to 25 countries. He loves writing about cultures, technology, food and more food. Gracias :)