TikTok is releasing a variety of exclusive content, including a special TikTok challenge in partnership with Tottenham Hotspur, a popular British football club.
This joint marketing was prepared for Korean fans in line with Tottenham’s visit to Korea as part of the APAC pre-season tour in July. Tottenham Hotspur (@spursofficial) is a club with world-class players, including Heung-Min Son, Eric Dier, Hugo Lloris, Dejan Kulusevsky, and Joe Rodon. Also on TikTok, they have 17.1 million followers, the most among any English Premier League club.
Through this joint marketing, TikTok is running the #토트넘틱톡챌린지, where soccer fans can make special memories with Tottenham. The challenge, which runs from June 17th to July 31st, is a challenge video provided by the Tottenham TikTok account with the official hashtag (#토트넘틱톡챌린지), using a duet and continuation to create a video, or You can participate easily by uploading a Tottenham match video.
In particular, the challenge participants will be given a chance to attend a fan meeting with a Tottenham player, get jersey signed by a Tottenham player, a polaroid photo signed by a Tottenham player, and a uniform signed by a Tottenham player through lottery. For more information on the challenge, you can search the hashtag ‘토트넘’ or #토트넘틱톡챌린지 within TikTok or check the Tottenham official TikTok account.
In addition, various videos of Tottenham players will be released exclusively through the TikTok Tottenham official account in time for the pre-season starting on the 13th of next month. In particular, you can see lively behind-the-scenes videos of Tottenham representatives such as Heung-Min Son, Eric Dyer, Hugo Lloris, Dejan Kulusevsky, and Joe Rodon outside the stadium, raising the expectations of soccer fans at home and abroad.
TikTok is a platform where you can enjoy sports, an important axis of global entertainment. In particular, do not miss this joint marketing campaign with Tottenham Hotspur, as we have prepared not only exclusive content for players that can only be found on TikTok, but also memorable activities such as participating in challenges.
Shaneil Patel, Head of Content at Tottenham Hotspur, is delighted to be able to meet Korean fans during the pre-season tour through partnership with TikTok, and TikTok is attracting a growing number of Tottenham fans It is an important global platform that we are doing, and we look forward to creative content from many Korean fans participating in this #토트넘틱톡챌린지.
Meanwhile, TikTok has provided colorful exclusive sports content to sports fans around the world by collaborating with various sporting events, such as the global sponsor of UEFA Euro 2020™ in 2021 and the UFC Global Partnership, the world’s largest mixed martial arts event. Videos of #틱톡스포츠, the representative sports-related hashtag in Korea, are receiving a lot of attention as a sports content platform, gaining so much popularity that they have been viewed more than 2.6 billion times.