When you hear of Korean dessert, what is the first thing that comes into your mind? As for me, it is definitely the bingsu. And when I think of bingsu, the first brand that is top of the mind is none other than the Sulbing – Korea’s representative dessert café chain.
What is Bingsu?
First, let me introduce Korea’s famous bingsu. It is a popular Korean shaved ice dessert with sweet toppings and condensed milk. It has variety of flavors from fruits to red beans, to chocolates, and more. This dessert is best during summer but you can also enjoy eating this even in colder days.
Sulbing pride itself as the new paradigm of dessert café that lets the world know about healthy Korean desserts. It started its operation in 2013 and is not at the forefront of traditional Korean dessert culture. The brand has achieved this by providing creative, popular, and healthy desserts and beverages for all seasons using Korean traditional ingredients. They have also developed progressive menus and is continuously trying hard to make spaces where people want to stay in and where different generations can share together.
Menu and Price
At Sulbing, you can enjoy the Korean shaved ice dessert all throughout the year during the spring, summer, fall, and winter. It’s tasteful menu also comes with a very reasonable price that even young people and students can afford.
With the use of traditional Korean ingredients and other flavors loved by many, Sulbing offers variety of menu. It includes Red Bean Injeolmi, Injeolmi, Oreo Monster, Mango Cheese, Green Tea Chocolate, and Strawberry. My personal favorite is the Oreo Monster. Its cost per serving ranges from 15,000 to 22,000 KRW. Each serving is actually good for 2 to 3 people.
Sulbing also serves other side specials such as cakes, pizza, macaron, tart and other pastries. For individual servings, the cost ranges from 6,500 to 7,500 KRW while the pizza costs 18,900 KRW and the Honey Butter Bread is at 12,900 KRW. In addition to that, you can also buy your drinks at Sulbing. The price of coffee ranges from 3,000 to 6,000 KRW and it can be hot or iced. Moreover, you can also order tea at 4,500 KRW while a smoothie ranges from 7,000 to 8,000 per serving.
They also have seasonal menu such as the Mango Cheese Sulbing. I also remember ordering a Melon flavored sulbing and was surprised to see that it really has a melon on top of it. Seasonal menu are worth the try for they are only available in certain times of the year.
Aside from those special and seasonal menu, Sulbing is also leveling up its marketing in terms of brand collaboration. Sometimes they partner with Kpop agencies for limited edition flavor of bingsu that comes with free merchandise. In 2017, my friends and I went to Sulbing branch in Myeongdong and we were delighted to know they have a partnership with our favorite Kpop group, BTOB. So for every order, you will get a 1 free official PC (photo card) from any BTOB member. The photo card was given randomly and we couldn’t choose the member but tahnkfully, the cashier gave me a PC of my bias in BTOB. Must be destiny, right?
As for the ambiance of a typical Sulbing café, it is usually spacious. I have been to numerous of their shops in different cities in Korea like Seoul, Busan, Nonsan and Daejeon and I can say that they maintain its cleanliness. Also, another thing that I like from dining in at Sulbing is their playlist. I’m not sure if it’s the staff’s playlist that they play at the store but whenever I dine it, the songs are really music to my ears.
Disclaimer This is not a sponsored post.
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