Starfield COEX Mall and Nearby Kdrama Filming Locations

You may have heard of Starfield COEX Mall in Seoul as it houses the famous Starfield Library that has been featured in several Korean shows. But did you know that the area where it is located is a home to other buildings and establishments which were used as Kdrama filming locations? Here are some of it:

Starfield COEX Mall

Let us start with Starfield COEX Mall (스타필드 코엑스몰). It is one of the most famous shopping centers in Seoul which carries both domestic brands and international brands, as well as designer and luxury brands. Here you can find variety of items from clothing, to accessories, and it also has a lot of dining options with many restaurants and coffee shops. Moreover, this mall also has the Megabox Cineplex, one of Korea’s largest movie theater chains. This mall also houses the COEX Aquarium, the ASEM Plaza and the Event Court, which is a venue for various performances and exciting events.

Starfield Library

The famous Starfield Library (별마당도서관) is located in the center of the Starfield COEX Mall. It is an open public space you can freely sit down and read some books. This two-storied library has 13-meter-tall bookshelves with a wide selection of publications in various genres. There are also domestic and international magazines that you can browse while sitting in its chairs and benches. The first floor has publications about literatures and humanities, while the basement has books for hobbies and practical use.

Kdramas Filmed at Starfield COEX Mall

If you have watched the Kdrama “Record of Youth”, Starfiled Library is where Sa Hye-joon (Park Bo-gum) and An Jeong-ha (Park So-dam) meet in episode 3. Other Kdramas filmed there are the following:

  • Lovestruck in the City (2020-2021)
  • Kkondae Intern (2020)
  • The Beauty Inside (2018)
  • Personal Taste (2010)
  • Sweet Spy (2005-2006)
  • Lovers in Paris (2004)
  • Beautiful Days (2001)


513 Yeongdong-daero, Samseong-dong, Gangnam-gu, Seoul, South Korea


Take Seoul Subway Line 2 and get off at Samseong Station, Exit 5/6. Or take Seoul Subway Line 9 and get off at Bongeunsa Station, Exit 7. It has direct access to Asem Plaza, which is the east side of the complex.

Coex Artium

In addition, just next to Starfiled COEX Mall is the Coex Artium. This establishment used to display merchandise, used costumes, and other items belonging to SM artists such as Super Junior, EXO, Red Velvet, NCT and Girls Generation.

Additionally, when you go outside of SMTOWN, you can also find the handprints of several SM artists on display. However, this place permanently closed in 2019.

Kdramas Filmed at SMTOWN Coex Artium

  • Lovestruck in the City (2020-2021)
  • Hot Stove League (2019-2020)
  • Time (2018)
  • One More Time (2016)

Parnas Tower

Image from Parnas Tower

Furthermore, just beside Starfield is the Parnas Tower [파르나스타워]. It is a 39-storey office building that is physically connected to the Grand Intercontinental Seoul Parnas Hotel. This was featured in the Kdrama “Start-Up” asthe Morning Group headquarters run by Won Doo-jung (Eom Hyo-seop), Won In-jae’s (Kang Han-na) stepfather. In addition, this was also a filming location of the Kdrama “Private Life”. It appeared as the headquarters of GK Technology the company that Lee Jung-hwan (Go Kyung-pyo) works.


(06164) 서울특별시 강남구 테헤란로 521 파르나스타워

Trade Tower

Next is the Trade Tower [트레이드타워] which is a 54-floor high-rise building that is also known as Korea General Trade Center. It resembles two quadro-level towers in mirror image of each other. This was a Kdrama location of the following series:

  • The King: Eternal Monarch (2020)
  • You’re Beautiful (2009)

Samseong Station Bus Stop

And lastly, just across the Trade Tower, you can see the Samseong Bus Stop which is a filming location of the Kdrama “Touch Your Heart”. This is where Kwon Jung-rok (Lee Dong-wook) is taking a bus in the episodes 13 to 14 the drama while video of Oh Yoon-seo (Yoo In-na) is playing on the large screen across the street. Therefore, if you plan to ride a bus in going to Coex mall, you can opt to drop off at this bus stop.


From Samseong Station (Seoul Subway Line 2), find your way out to Exit 7 then turn left. The bus stop is just in front of the Trade Tower beside COEX Artium.

For sample itineraries and guides to help you plan your trip to Korea, refer to the links below:

If you find this article interesting and helpful, share it with your friends. For more Korea travel tips like this, subscribe to KoreabyMe and read my other published articles on the site. You can follow me on Instagram too!

🇵🇭 Joey

A scholar, marketer, educator, traveler, and ultimately, a fangirl currently living in South Korea. I mostly write about Hallyu-related places as well tips on traveling and living in Korea.