Spreading K-CULTURE in Europe, Korean Travel Companies Participate at ITB

Korea Tourism Organization will participate in the 2023 ITB Berlin (Internationale Tourismus Börse) by opening a Korea Tourism Promotional Hall. The event has approximately 10,000 travel companies from over 180 countries in six continents participating, and is one of the three biggest tourism exhibition that include International Tourism Fair Fitur and World Travel Market London.

24 companies including local travel agencies, local government and RTO are planning to provide high-quality K-CULTURE to event-goers by promoting traditional Korean culture (hanbok, Korean food, hanok) and pop culture (K-Pop, K-Drama). Located in the center of Asia Section Hall 26 at 242 ㎡ in size, the Korea Tourism Promotional Hall will be designed with lines and colors of hanbok with the motif of “traditional Korean patterns,” emphasizing the Visit Korea Year 2023-2024. The promotional hall will feature an interactive screen zone, traditional culture experience event zone, Korea tourism sales promotion zone and more.

To promote “Visit Korea Year 2023-2024,” K-Culture tourism contents including 100 K-Culture Event and 2030 Busan Expo related culture, arts, sports, games, architecture and more will be showcased. Korean version of “Green Light, Red Light,” made popular from “Squid Game” (2021), will be available through motion-sensor VR interactive game. Additionally, a large screen in the booth will be playing promotional videos like “Feel the Rhythm of Korea” as well as K-drama and reality show filming location tour. Traditional tea ceremony, hanbok wearing experience, Korean calligraphy and other traditional cultural experience will also be available.

More Info
Event name: ITB Berlin (Internationale Tourismus Börse)
Period: March 7-9, 2023 / 10:00-18:00 (B2B)
Location: Messe Berlin
Messedamm 22, 14055 Berlin, Germany

Korea Tourism Promotional Hall
Location: Asia Hall, booth 121
Participating companies: 24 companies in the travel industry (travel agency, airlines, local governments)


Korea Tourism Organization