Seoul is a great place for shopping. You can find super nice things, even when you’re on a budget. I’ll share some of my personal favorites in this post including different districts.
Hongdae is a well known area around Hongik University, especially amongst youngsters and students. You can find all kind of aesthetic cafes, cute shops, restaurants, bars and of course a lot of shopping possibilities here.
Clothes & Accessories
If you’re looking for clothes and accessories – Hongdae is the place to be! You can find various little street shops with modern street fashion for an actually very cheap price. But be aware: most of the time you can’t try on clothes in the shops. Although pants or skirts are allowed to try on, tops or dresses are not. There are many no-name stores, that offer a large variety of earrings, rings and necklaces.
If you’re looking for K-beauty, K-pop merchandise or western fashion chains, check out the district Myeongdong. Unfortunately a lot of shops currently closed or ran out of business due to Covid, but you can still find a lot of shopping possibilities here.
Almost every K-Beauty brand has got a branch in Myeongdong. Don’t miss out on special deals like 1+1 or 10+10!
If you’re a true K-pop fan, I can highly recommend to check out the Myeongdong Underground Shopping area inside the subway station . You can find various little K-pop merchandise stores here selling postcards, calendars and CDs for a cheap price!
Western Brands & Fashion Chain Stores
Korean streetfashion is cute, but sometimes your body is just not made for the free size / asian sizes here. If you want to check out fashion stores like Zara or H&M, you’ll find it here.
Clothing & great deals!
Another very good shopping area is the district around Ewha Women University. It’s an only-women university, so a lot of the shops are targeted towards the female audience. That means: a lot of K-Beauty, clothing stores and discounts, discounts, discounts! There aren’t many bigger stores, but the street fashion shops are very cheap and have trendy items.