Ah, Seoul Fashion Week – everyone has heard about it. But, what do you actually know about the event itself? In this article, I not only discuss what, where, and when it is. But more essentially why do you HAVE TO go!
Attending Seoul Fashion Week is like..
I am a huge fan of fashion and most of all of Korean fashion. So, I arrived in South Korea on the 6th of October (2019) and was already attending my first Seoul Fashion Week on the 15th of October (2019)! And I can tell you it was WAY BETTER THAN WHAT I EXCEPTED.
But before talking about my experience as a foreigner going to Seoul Fashion Week, let’s talk about this event first.
Seoul Fashion Week actually occurs twice a year, being held both in March and in October. This event is hosted by Seoul Metropolitan Government and organized by Seoul Design Foundation and it always takes place at the same place Dongdaemun Design Plaza. The place is known to be a hot spot for design and fashion.
The atmosphere is amazing
First, when you get out of the subway station you can hear loud music as if you were at a concert. You are surrounded by stylish people of all ages and professional photographers. Plus, all the fashion shows are live broadcast on a giant screen so that you can participate in various shows and events.
You can also see kids dancing and some stylish pop-up stores displaying original pieces of clothes at very affordable prices. And you can meet the designers and even buy some designer items for yourself! Just walk around and feel the Seoul Fashion Week vibes.
You will Meet Korean Models
Actually, if you go to SFW you will see Korean models everywhere. They are invited to shows and will take some time in between to meet fans and just hang around. They will approach people with professional equipment to try to meet some professional photographers and plan future collaborations. Or, they wait for some designers or brand representatives to give them free products so that they can promote them on their socials media accounts. So, you don’t even have to go to a show to see models, they are EVERYWHERE.
You will BE a MODEL yourself
If you hang out at Seoul Fashion Week, you are likely to be treated as a model by photographers. You may wonder why? Because you are a FOREIGNGER and as such your beauty is considered very unique there. Photographers can fight just to have a picture of you!!! That’s crazy, right? I am not joking – if you go there be ready to be treated as a model!
You can MEET CELEBRITIES
One of the best bonuses when it comes to Seoul Fashion Week is being able to see K-Pop stars and other celebrities. Before each big show, you can see Kpop singers, models, and actors getting out of their car and walking down the red carpet!
There are also some shows where you can either be invited or buy tickets. Usually, when you go to such shows you can be sure to meet at least one celebrity. I went to one show and I randomly came across my favorite band: The Rose! Can you believe that? Incredible, right? Such a crazy week happens only twice a year but waiting is worth it! See you at the next fashion week!
When is the Next Seoul Fashion Week?
The Fall/Winter 2022 Fashion Week will be held from March 18 until March 23 at Dongdaemun Design Plaza.