The neighborhood of Seongsu is said to be the Brooklyn of Seoul due to the area’s cool and trendy vibes. It is popular among locals who love to shop trendy stuff, visit art galleries or chill in some of its artistic and aesthetic coffee shops. But did you know that Seongsu is also a haven for shoes lovers? If you love shoes, then visit the Seongsu Handmade Shoes Street!
About Seongsu Handmade Shoes Street
Seongsu Handmade Shoes Street (성수동 구두거리) is the largest domestic handmade shoe production area in Korea. This is where 70% of the domestic handmade manufacturers are located. The street is filled with studios where you can buy ready-made shoes and even make your own unique handmade shoes. The shoes on sale are cheaper because they are directly sold from the manufacturer.
In late 1960s, many shoes and printing factories flocked into Seongsu area followed by residential buildings in the 1980s and 90s. Because of its affordable space rent, shoemakers relocated to Seongsu. They continued their production there supplying the 80% of all the handmade shoes in the country at one point. The Korean shoemakers’ craftmanship are world-class level that they even developed designs for overseas brands. To preserve this handmade shoe-making expertise, the city government of Seoul and the Seongdong District Office have joined forces to make the neighborhood of Seongsu a Mecca of shoemakers. The SSST (SeongSu Shoe Town) is one the project made to preserve the manual shoemaking skills through a shoemaking academy. To pass on the skills to the next generation, students learned the basic skills of handmade shoemaking for free.
Shops and Shoe Art Installations
Currently, there are approximately 500 different businesses related to the art of shoe-making in Seongsu area. You can buy ready-hand-made shoes as well as shoe accessories or only the heels. Moreover, you can also request for customized handmade shoes for you and your loved ones.
You can even visit the shop that customized the handmade shoes worn by Korea’s First Lady Kim Jung-sook and US President’s daughter Ivanka Trump when the latter visited Korea in 2018.
To further promote Seongsu as handmade shoe capital, they had the “Seongsu-dong Handmade Wearing Campaig” at Seogsu Handmade Shoes Street. The event was attended by TVXQ’s U-Know Yunho, Eric Nam, Son Ho Jun and other Korean celebrities. They made three pairs of shoes under their name where one pair was sold at a charity auction event and the other was exhibited on the Seongsu Handmade Shoes Hope Platform.
Aside from shops, there are also cafes, galleries, and craftshops within the Handmade Shoes Street. Moreover, you can take photos with the different interesting shoe art installations scattered all over the place.
Not only does the saying “good shoes take you to good places” resonate but in the case of Seongu Handmade Shoes Street, “finding good shoes takes you to good places.”
Cube Entertainment building is just few minutes away from Seongsu Handmade Shoes Street on foot. Hence, if you want to take your chance in bumping into Cube Kpop artists, try to visit it too. It is also a walking distance from Seoul Forest and Under Stand Avenue.
How to get there
04793 Seongsudong 2 Ga Seongdonggu Seoul
- Ride Seoul subway and get off at Seongsu Station (Line 2).
- SSST is located at Exit 1. While you can find more shops at Exit 3 and 4.
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