This Korean brand takes its shops to the next level, transporting us into their universe. The popular Korean fashion brand ADER has opened another flagship store in Korea – ADER Space 3.0. This time in the Sinsa-dong area of Gangnam district. Notorious for its insanely creative in-store experiences, the brand ADER has created its own in-store sci-fi experience both offline and in the metaverse.
ADER was founded in 2014 by a group of designers and artists. Although they all reside in Korea, the designers all regularly work on projects in fashion capitals around the world, such as London, Paris, and New York.
ADER is a brand that expresses the thoughts and creative energy of the designers. Which, is clear as soon as you walk into their stores. As a matter of fact, they are a fashion brand that has not become famous for their clothes, but rather, the layout of their stores and their creative process.
ADER SPACE 3.0
ADER Space 3.0 is an experimental flagship store that helps customers experience sophisticated architecture and new media art with a theme of material and light. A total of six floors includes both natural materials such as wood and stone and industrial materials such as stainless steel and aluminum.
The store was designed as a collaboration between eight world-class artists. As you can see in the pictures, the setting is quite catchy and intriguing. Not just the rooms, but also the fitting rooms have themes. There are karaoke, cafe, and transforming material cube themed dressing rooms.
Space 3.0 sells exclusive products and main collections, lifestyle goods, tableware, etc. The products they sell would be classified as designer goods, which their price tags reflect. Their socks are 30,000 won.
Cafe Tongue Planet
Tongue Planet is located on the fourth floor of Ader Error. The cafe is famous for its tongue-themed pastries and drinks. In addition to being a cafe, nearly all of the items you’ll see there are for sale. You can purchase mugs, vases, utensils, and much more.
Even if you’re not in Korea, you can still visit Adar virtually with the 3-D modeled version of their store. VR Store Tour
Additionally, Ader is avalible in the MetaVerse. You can try out and buy Ader’s clothes virtually on Zepeto.
Ader Space 3.0 Address: 518-11 Sinsa-dong, Gangnam-gu, Seoul Operating Hours: 1:00 PM - 09:00 PM Directions: From Sinsa Station (Line 3) , go out at Exit 8 and walk straight, turn after K. Then, keep on walking until you see Ben's cookies, it should be next to it.
While you’re on Zepetotrying on Ader’s virtual line, why not tour Korea? In Zepeto you can check lots of different attractions around Korea including, the Han River Park. Read all about it by >>Clicking Here<<