Online fashion platform Llud is attempting to carve out a space of their own in the Korean fashion industry. In a market swamped with players, both local and international, standing on your own is truly a daunting task. But Llud takes on the competition in stride and is sure to become the next major player in the Korean fashion industry.
Introduction to Llud
Offering access to many notable and well-loved Korean brands, Llud boasts quite the range for a relatively unknown and new platform. They offer everything from well established brands like Andersson Bell and Amomento, street staples like Mark Gonzales and WKNDRS, and even rising independent heavyweights like 2000 Archives and Dydoshop. Llud has truly filled its site up with brands worth searching for, ensuring an eye-opening browsing experience.
I personally prefer shopping at Llud because as a new platform, they give plenty of coupons and discount codes to entice customers to try out their platform. Plus, the hottest products can sometimes still be found on their site when they have been sold out on other sites.
Llud also tries to differentiate themselves by being more ‘friendly’ compared to their faceless competitors. They have a brick-and-mortar store in Hapjeong, made so that customers can see and try on the products in person before making their purchasing decisions.
Interestingly, they also make things personal with their newsletters. The member newsletters they send out periodically take the form of a personal letter from a team manager. In it they introduce new brands and products in a tone that is comparable to a friend sending a casual letter recommending trying out some new trends.
Here are some of the brands to watch out for on Llud, and happy shopping.
A particular favorite of the Korean influencer crowd, Moonsun differentiates itself with their unique color combinations and silhouettes. A signature of which can be seen throughout their collections. Moonsun’s overall mood is simple yet stylish, introducing plenty of must-have basics in unique colors or refreshing silhouettes.
Moonsun is particularly well known for their knitted vests. This spring season, they’ve released some with unique stitching and cutout patterns. The collection will be perfect for crafting some unique layering and showing a peek at a fun tee.
Street brand Nomanual serves up a usual lineup of oversized outerwear, sweatshirts and patterned pants. All of their designs are done in a style that is wholly their own. Their star item this past winter was the Hairy Cardigan. The hairy cardigan is made of a thick, heavy material and printed with a unique pattern that comes in three different colors. It’s perfect for layering or for use as a statement piece.
Nomanual also offers a wide range of simple sweatshirts, perfect to wear everyday as winter passes into spring. Plus, they are especially good as campus outfits for the new school year.
Want more trendy Korean fashion options? Click Here to read about the top Korean streatwear brands of 2022!