The “Feel the Rhythm of Korea” video by KoreaTourismOrganization has won a Tourism Innovation Award in the digital campaign section.
|Host||Tourism Innovation Summit|
|Period||November 25-27, 2020|
The award was given during the Tourism Innovation Summit that took place November 25-27 in Seville, Spain. This is a new international summit that opened this year.
“Feel the Rhythm of Korea” was selected as the best example of viral marketing for its unique approach and engagement.
The Tourism Innovation Awards 2020 had five categories: customer experience, innovation in AI and data analytics, digital campaign, sustainable tourism project, and new business model.
Regarding the award, KTO’s director of the International Cooperation Team, Jang You Hyun, revealed the videos received high praise for their unique idea on how to bring Korean culture closer to viewers who cannot travel due to the coronavirus disease (COVID-19).
Meanwhile, in the customer experience category, Iberostar, a Spanish hotel group, won the prize for allowing customers to personalize their own rooms and book them on a 3D hotel map. And ARCTUR, a Slovenian company that modeled the impact of tourism on environmental systems in the field of artificial intelligence and data analysis, was awarded.
In addition, Our Mapp, the Netherlands, for providing a more differentiated tourism experience to customers by providing information on local and nearby tourist destinations, was awarded in the new business model category.