Inclusive Korean Skincare: Laneige Bespoke Neo & Cream Skin

Laneige is perhaps the most inclusive brand in South Korea. With the goal of making beautiful, glowing skin accessible to everyone, the company launched exclusive custom services; Bespoke Neo is a custom foundation service offering over 150 shades, and the Bespoke Cream Skin is a custom skincare service offering 4 ingredients to choose from and add to their very own hydrating toner.

Laneige the Brand

With locations all over the world, Laneige is one of South Korea’s top beauty brands. It is renowned for its innovative and effective products that cater to a wide range of skin types and concerns.

The company’s philosophy is centered around the belief that hydrated, radiant skin is the key to a beautiful and healthy complexion. That characteristic Korean dewy skin you’re seeing on all your favorite idols? That is what Laneige is all about!

To create products that help customers achieve dewy, glass skin, the brand focuses on incorporating advanced technologies and natural ingredients into its formulations that work together to improve skin moisture levels and enhance its overall appearance. Laneige offers a comprehensive range of skincare products that include cleansers, toners, serums, moisturizers, masks, and more.

The Official YouTube Channel

The brand’s official YouTube channel not only offers local content but also content in English for international audiences to the world of skincare as a lifestyle.

You can get information on reaching your skincare goals and also get some insight into daily life here in South Korea. Why not enjoy Korean cafe culture, have a glamping adventure, or find your personal color – all while improving the health of your skin?

With its newest episodes called ‘Beauty + City,’ and ‘Zoom in Laneige,’ the channel provides information about life in Seoul and product reviews that are made more accessible than ever before!

Laneige Showroom in Myeongdong

The Laneige Showroom in Myeongdong is a must-visit attraction for K-beauty enthusiasts. It is not only a showroom where you can pick up some of the brand’s most innovative products, but it is also an experience center.

First Floor: Product Showroom

When you first enter the Laneige Showroom in Myeongdong, it is like a dream come true. Laneige’s best-selling, and most innovative products, are all on display and available for visitors to try out for themselves. Everything is perfectly curated and so aesthetic!

Second Floor: Custom Cream Skin at Bespoke Cream Skin

One of Laneige’s best-selling is its Cream Skin Toner and Moisturizer. According to Laneige’s global site, the product is, “a two-in-one formula that preps and softens like a toner and moisturizes like a cream for maximum hydration benefits in one simple step”.

On the second floor of the Laneige Showroom in Myeongdong, you can create a custom Cream Skin. A specialist will assist you in determining the best ingredients to help you address your areas of concern. Then, an expert will create a product for you on-site. You will have the opportunity to see the behind-the-scenes process of how Korean skincare products are made! How cool is that?!

Third Floor: Laneige Bespoke Neo

Finally, on the third floor of the Laneige Showroom in Myeongdong, you will find Laneige Bespoke Neo. It is the most advanced custom foundation service to date. Using a diagnostic technique, robotics, and staff expertise, they will create a foundation that perfectly matches your skin tone in only 40 minutes!

Custom Foundation at Laneige Bespoke Neo

The Laneige Bespoke Neo system was designed to make custom color base makeup accessible to everyone. Most Korean brands only offer one or two shades of foundation. However, Bespoke Neo can create over 150 shades of foundation in both cushion and liquid foundation forms. Let’s take a closer look at how Bespoke Neo does its thing!

Step 1: Formulation Based on Your Needs

First, when you arrive for a Bespoke Neo experience, you will be greeted by a staff member. They will sit you down and you will have the opportunity to tell them all bout your skin condition and areas of concern.

Also, you don’t have to worry about language barriers. The staff are great at English and there is a tablet available where you can enter your information directly.

Step 2: Color Matching

Next, if you are wearing foundation already, staff members will help you to remove it.

Once your foundation is removed it’s time to color match! You will be asked to hold a color wheel to different parts of your face while a program on a tablet determines your coloration. Naturally, there will be some differences on each part of the face due to sun exposure. So, don’t be too shocked when it tells you your forehead and chin don’t match!

Step 3: Expert Color Testing

After a good dose of technology, it’s time for a human touch. Based on the program’s assessment, there may be two to three color options that suit you best. This is mainly due to variations in color on each part of your face, and a color difference between the neck and face.

For each of your color matches, an expert will prepare some samples for you to try on. They will apply each option to your face at once, and allow you to see it in different lighting. After seeing your options, it is up to you to decide which one is best.

Step 4: Choose Your Foundation’s Name

Once you have chosen a foundation color and product type (liquid foundation or cushion), you can enter the name your want written on the packaging. You can get a foundation with your name on it (Korean or English), and also add some fun characters, such as hearts or stars.

Once that is done, just tap submit and suddenly a robot on the other side of the room will come to life!

Step 5: Bespoke Neo, The Robot

Once Bespoke Neo receives the task of creating your custom foundation, it is time for action! The adorable little robot not only makes custom foundation, but it also puts on a show. While it is mixing your foundation and depositing it into its packaging, Bespoke Neo will do a little dance and also throw in a bit of slapstick comedy.

It only takes about five minutes for Bespoke Neo, the robot, to create your custom foundation. Once it is done, a staff member will wrap it up in a lovely package, and you can get 3 free samples! They will also give you a card with your color information, and keep it saved in their system so that you can return for a refill when needed. Furthermore, those who have experienced customized services can receive a 20% discount on Laneige products on the first floor!

Overall, Laneige Bespoke Neo is an amazing experience. If you have the chance to visit Seoul, be sure to add it to your itinerary!

How to Reserve Laneige Bespoke Neo

Laneige Bespoke Neo does have limited spots available and is an extremely popular service. In order to reserve a time slot, you are going to need a little bit of luck and a whole lot of speed. Appointments open at the beginning of each month, and close once all of the time slots have been filled.

The service can be booked online through Naver. You can do this by searching ‘비스포크 네오’ or ‘라네즈쇼룸’ on Naver Maps. Foreign nationals can book an experience, however, it does require a Korean phone number.

Laneige Show Room  (라네즈쇼룸)

Address: 8 Myeongdong 8 Gil, Jung-Gu, Seoul
Korean address: 서울 중구 명동8길 8
Operating Hours: 11:00 AM - 08:00 PM

Myeongdong was one of the hardest-hit areas of Seoul during the pandemic. However, attractions such as the Laneige Showroom are bringing the area back to life. To learn more about how Myeongdong changed during the pandemic, Click Here.