Love organic skincare? Hunting for eco-friendly cosmetics? If so, allow me to introduce you to the leading brand of Green K Beauty, Innisfree.
Innisfree: the Green K Beauty Brand
Innisfree is one of the most popular beauty brands in Korea. They are well-known for their organic ingredients sourced from the natural island of Jeju.
Since their launch, Innisfree has held natural beauty and eco-friendly production as their core values. Soon after, they started their Empty Bottle Recycling campaign in 2003, encouraging customers to return their used products. Incredibly, the campaign collected 12.5 million recycled bottles between 2003-2015!
Innisfree’s Recycled Store
Due to the success of the Empty Bottle Recycling campaign, Innisfree opened the Recycled Store in 2017. The Recycled Store is a dedicated recycling hub located in the heart of Seoul. To that end, the store itself is made from 230,000 recycled Innisfree bottles!
The Recycled Store is a fun experience for eco-conscious K beauty fans. See collected Innisfree bottles counted in real time, or even kick off the recycling process yourself with the bottle crusher! In addition, gain real insight into Innisfree’s unique method of *upcycling.
*Upcycling describes the action of transforming used products into something new, or useful materials.
What’s New in 2021
After a period of refurbishment, the Recycled Store reopened in May 2021. The store now features even more interactive experiences such as in-depth lectures and workshops. Upcycling workshops include the chance to create your own tube squeezer or soap dish from recycled materials. Additionally, you can paint a colourful postcard with expired make up!
The Special Corner of the store displays collaborations with other eco-friendly brands. The first to participate was The Picker, a zero waste platform that sells everyday products. Finally, don’t forget to take your photo in the photo zone. Moreover, enter Innisfree’s photo contest via Instagram for the chance to win some green k beauty products!
Overall, the Recycled Store is a beautiful example of how to be eco-friendly, from a committed Green K Beauty brand. Furthermore, it represents the increase in ecological initiatives emerging in South Korea.
Innisfree Recycled Store: Useful Info
Address: 73 Yulgok-ro 3-gil, Jongno-gu, Seoul
Operating Hours: 11am – 8pm everyday