Everland amusement park in South Korea hosted one of the largest social media influencer events ever. Around 300 TikTokers with more than 10 million followers joined the event. The result? Tens of thousands of gen Z and Alpha youth are flocking to the amusement park this weekend. Already it has brought some of the biggest crowds Everland has ever seen.
World Creators Halloween
On Sunday, October 9, 2022, Everland hosted ‘World Creators’ Halloween’ in their Rose Garden. Some of the biggest influencers in the world on Instagram, TikTok, and YouTube were invited to attend the event.
Of course, Korea’s biggest influencers attended. This included TikTokers WonJeong (@ox_zung) with 48.7 million followers, famous for his funny videos. As well as, NOAH (@noah_evel) with 21.5 million followers, who is the choreographer of many of Korea’s most popular TikTok dance trends. And, perhaps Korea’s most famous immigrant among Gen-Z, Elina (@elina_karimovaa) with 11.7 million followers.
Hips don’t lie 🤍♬ original sound – 🍪
Influencers from abroad were also invited to attend Everland’s event. Creators included Homa (@homm9k) from Kazakhstan, Mama Unice (@unicewani)from Uganda, Domelipa (@domelipa) from Mexico, and Kika (@Kikakiim) from Uzbekistan.
During the event, some performers hosted live parties with their fans. A stage was set up where fans could interact in person with fans. Some had live quizzes, others taught their fans the latest TikTok dance trends. All of them also streamed these interactions live for their fans at home to enjoy.
@elina_karimovaa 내일 에버랜드에서 보는거 잊지말아요😏💕 See u tomorrow babies #에버랜드 #블러드시티 #WCH #할로윈 #순이엔티 ♬ SPIN BACK X SCOOTIE WOP UNRELEASED – Scootie Wop
However, some creators took on a more strictly professional role. Everland took the opportunity to shoot lots of promotional materials for Halloween events.
The Following Chaos
On the actual day of the event, it was raining. Plus, there wasn’t much advance warning that the event was going to take place. Everland’s official accounts and the creators only announced it earlier that day. However, a lot of people obviously saw the content created by these influencers.
ㅇㄴㅋㄱㅋㄱㅋㄱㅋㄱㄱㅋ내일 현체 에버가는데 오늘자에버랜드 ㅋㅎㅎㅋㅎㅋㅎㅋㅎㅋㅎㅋㅎㅋㅎㅋㅎㅎㅋㅎㅋ pic.twitter.com/PF2RvgMnbH— slow|명란젓코난 (@leedain0408) October 13, 2022
Despite being during the workweek, the crowds following the event have been insane. It seems like every Gen-Z in Korea has gone to Everland this week.
오늘자 에버랜드….ㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋ pic.twitter.com/jikplaCYFu— 욷 (@FsHyck) October 13, 2022
Plus, many Gen-Alpha parents have been reporting that their children have been begging them to go to Everland all week long. One parent posted the following after finally caving and going to Everland with her two kids on Friday morning.
에버랜드 상황 전쟁터란다— 20no (@lee6087166) October 14, 2022
아들 휴가 받아 갔다는데 고생 길
그래도 여행은 설렘을 안겨준다
후회도 여행의 일부인까
잘 그리고 재미있는 놀다 오너라
사랑하는 아들 며누리 큰딸도 같이 🤣🤣🤣🎶 pic.twitter.com/vDcm73VWqR
It reads: “Everland is a battlefield. This is what I get for letting my kids ditch school. Still, travel gives me excitement. Regret is part of the trip. Have fun doodling and hanging out, my lovely son and daughter.”
So, will you be going to Everland so that you can follow in the footsteps of your favorite influencer? Let me know in the comments below!
Want to learn more about Everland? Click Here to read about Korea’s largest theme park!