Everland amusement park in South Korea hosted one of the largest social media influencer events ever. Around 300 TikTokers with more than 10 million followers joined the event. The result? Tens of thousands of gen Z and Alpha youth are flocking to the amusement park this weekend. Already it has brought some of the biggest crowds Everland has ever seen.
World Creators Halloween
On Sunday, October 9, 2022, Everland hosted โWorld Creatorsโ Halloweenโ in their Rose Garden. Some of the biggest influencers in the world on Instagram, TikTok, and YouTube were invited to attend the event.
Of course, Koreaโs biggest influencers attended. This included TikTokers WonJeong (@ox_zung) with 48.7 million followers, famous for his funny videos. As well as, NOAH (@noah_evel) with 21.5 million followers, who is the choreographer of many of Koreaโs most popular TikTok dance trends. And, perhaps Koreaโs most famous immigrant among Gen-Z, Elina (@elina_karimovaa) with 11.7 million followers.
@unicewani Hips donโt lie ๐ค
โฌ original sound โ ๐ช
Influencers from abroad were also invited to attend Everlandโs event. Creators included Homa (@homm9k) from Kazakhstan, Mama Unice (@unicewani)from Uganda, Domelipa (@domelipa) from Mexico, and Kika (@Kikakiim) from Uzbekistan.
During the event, some performers hosted live parties with their fans. A stage was set up where fans could interact in person with fans. Some had live quizzes, others taught their fans the latest TikTok dance trends. All of them also streamed these interactions live for their fans at home to enjoy.
@elina_karimovaa ๋ด์ผ ์๋ฒ๋๋์์ ๋ณด๋๊ฑฐ ์์ง๋ง์์๐๐ See u tomorrow babies #์๋ฒ๋๋ #๋ธ๋ฌ๋์ํฐ #WCH #ํ ๋ก์ #์์ด์ํฐ โฌ SPIN BACK X SCOOTIE WOP UNRELEASED โ Scootie Wop
However, some creators took on a more strictly professional role. Everland took the opportunity to shoot lots of promotional materials for Halloween events.
The Following Chaos
On the actual day of the event, it was raining. Plus, there wasnโt much advance warning that the event was going to take place. Everlandโs official accounts and the creators only announced it earlier that day. However, a lot of people obviously saw the content created by these influencers.
ใ ใดใ ใฑใ ใฑใ ใฑใ ใฑใฑใ ๋ด์ผ ํ์ฒด ์๋ฒ๊ฐ๋๋ฐ ์ค๋์์๋ฒ๋๋ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ pic.twitter.com/PF2RvgMnbH
— slow|๋ช ๋์ ์ฝ๋ (@leedain0408) October 13, 2022
Despite being during the workweek, the crowds following the event have been insane. It seems like every Gen-Z in Korea has gone to Everland this week.
์ค๋์ ์๋ฒ๋๋โฆ.ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ ใ pic.twitter.com/jikplaCYFu
— ์ท (@FsHyck) October 13, 2022
Plus, many Gen-Alpha parents have been reporting that their children have been begging them to go to Everland all week long. One parent posted the following after finally caving and going to Everland with her two kids on Friday morning.
์๋ฒ๋๋ ์ํฉ ์ ์ํฐ๋๋ค
— 20no (@lee6087166) October 14, 2022
์๋ค ํด๊ฐ ๋ฐ์ ๊ฐ๋ค๋๋ฐ ๊ณ ์ ๊ธธ
๊ทธ๋๋ ์ฌํ์ ์ค๋ ์ ์๊ฒจ์ค๋ค
ํํ๋ ์ฌํ์ ์ผ๋ถ์ธ๊น
์ ๊ทธ๋ฆฌ๊ณ ์ฌ๋ฏธ์๋ ๋๋ค ์ค๋๋ผ
์ฌ๋ํ๋ ์๋ค ๋ฉฐ๋๋ฆฌ ํฐ๋ธ๋ ๊ฐ์ด ๐คฃ๐คฃ๐คฃ๐ถ pic.twitter.com/vDcm73VWqR
It reads: โEverland is a battlefield. This is what I get for letting my kids ditch school. Still, travel gives me excitement. Regret is part of the trip. Have fun doodling and hanging out, my lovely son and daughter.โ
So, will you be going to Everland so that you can follow in the footsteps of your favorite influencer? Let me know in the comments below!
Want to learn more about Everland? Click Here to read about Koreaโs largest theme park!