If there’s anything Seochon has become famous for in recent years, it is the impressive array of prop shops to be found. Although prop shops can be found in many other neighborhoods in Seoul, notably the Hongdae-Mangwon-Ewha area, there is a noted difference with the ones in Seochon. Where a typical store of the sort would serve up cute fare like stickers, stationery imprinted with cartoons, and tiny handmade jewelry items, their Seochon counterparts are decidedly sophisticated. You can find things like vintage fashion magazines, designer jewelry, and upcycled branded clothing. However, no other shops in the area are quite like Ofr and Mirabelle.
Ofr x Mirabelle Intro
One of the most notable – if not the most is Ofr x Mirabelle. The two-story shop lot houses two different spaces in a single, cozy building. However, some may know Ofr as an independent bookstore selling design, photography, and art publications in Paris. Nevertheless, it has joined hands with Mirabelle to open their first international store in Seoul.
One corner of the small store teems with huge coffee-shop books. Topics cover fashion, art, and interior design in the most exclusive fashion magazines. In fact, it houses one of the biggest collections of English-language publications I have ever seen under a single roof in Seoul. From the haphazard brick walls to the cheery lights and warm atmosphere inside, it really seems like a bookstore right out of Europe. It is an amazing place to go to escape and feast on beautiful sights.
Then, the second room on the floor houses Ofr merchandise. Everything from hoodies to caps and tote bags is available in a rainbow of colors and a large array of sizes.
Finally, upstairs, Mirabelle houses a quaint selection of accessories, scented products, and carefully curated clothing. All of which are from brands that would perk up any fashion-forward person’s ears. Rings from Youngly Youngley and Fotl make up the highlight in the accessory section. Meanwhile, a selection of knitted products like mufflers and gloves in bright primary colors hang on racks.
In another room, colorful dishware is stacked painstakingly against the wall. Alongside the dishware, you will spot curiously-shaped vases and sculptures. In yet another eye feast, colorful bags line the wall, with a rack of vintage designer clothing adding interest. With Christian Dior pullovers, Prada jackets, and lightly-used Korean branded clothing all among the mix, anyone can feel the intrigue.
Both Mirabelle and Ofr are best described by the word ‘charming’; one can wander amongst their offerings for hours and not be bored. As the stock always changes, you never know what you might find here, which I have to say is already half of the charm explained. This particular building, so unassuming at first glance, truly has no equal in this city.
Looking for more artsy shops in the area? Click Here to read all about the bizarre and artsy finds at RP.