Industrial Tours

Digital Media City – A Visit to Korea’s IT and Media Hub

If there is a place is Seoul that I highly recommend Hallyu fans to visit to have a complete Korean wave experience, it’s the Digital Media City or DMC (디지털미디어시티). It is a high-tech complex that houses top Korea media entertainment and IT companies. As a matter of fact, major broadcasting companies such as MBC and SBS have offices and studios at DMC. Thus, it is no longer surprising that many Korean shows are filmed there. Here are some of the buildings and establishments in Digital Media City which are frequently use as filming locations.

MBC Broadcasting Station Building

MBC Broadcasting Station Building [MBC문화방송 본사] is the main building of the Munhwa Broadcasting Corporation (MBC). It is one of the leading televisions and radio networks company in Korea. The following Kdramas were filmed at MBC building:

  • Please Don’t Date Him (2020)
  • SF8 (2020); Investigation Couple 2 (2019)
  • Spring Turns To Spring (2019)
  • Dae Jang Geum Is Watching (2018-2019)
  • Hide and Seek (2018)
  • Investigation Couple (2018)

MBC World

In addition, it also houses the MBC World. It is Korea’s first broadcasting theme park and a haven place for Hallyu fans who visit Seoul. If you are enthusiastic for Kdrama, K-pop, or anything Hallyu-related, you can definitely enjoy touring around MBC World. You can experience dancing and singing with your favorite Kpop idols as well as taking pictures with some Kdrama actors. You can also watch a hologram concert or get a chance to see Kpop artists in person. It is an interactive theme park that every Hallyu fans must visit. For more details about MBC World, click here.

MBC Garden Studio

Moreover, MBC also has the MBC Garden Studio [MBC 가든 스튜디오] in its premises. This glass studio allows visitors to watch viewable radio programs live while its airing. Most of the Kpop idols who are promoting their new albums, do radio guesting to introduce their new songs and meet with their fans. It is a perfect opportunity for fans see their favorite Kpop artists for FREE while visiting the Digital Media City.

The following Kdramas were filmed at the Garden Studio:

  • Find Me in Your Memory (2020)
  • Three Colors of Fantasies I (2017)

For more information in watching Open Radio Shows in Korea, click here.

Location: 267 Seongam-ro, Mapo-gu, Seoul, South Korea

YTN Building

YTN Building or YTN New Square [YTN 뉴스퀘어] houses YTN, a news channel broadcaster in Korea. Some of the Kdramas filmed in this building are the following:

  • Investigation Couple 2 (2019)
  • Clean with Passion For Now (2018-2019)
  • The Beauty Inside (2018); Something in the Rain (2018)
  • Black Knight (2017-2018)
  • Three Colors of Fantasies III (2017)
  • Oh My Ghostess (2015)
  • Pinocchio (2014-2015)

Location: 76 Sangamsan-ro, Sangam-dong, Mapo-gu, Seoul, South Korea


DDMC [동아디지털미디어센터] is another comprehensive media and business facility in Digital Media City. It was featured in several Korean dramas such as:

  • A Piece of Your Mind (2020)
  • Crash Landing On You (2019-2020)
  • Melting Me Softly (2019)
  • When The Devil Calls Your Name (2019)
  • Perfume (2019)
  • Feel Good o Die (2018)
  • The Beauty Inside (2018)
  • Familiar Wife (2018); Your House Helper (2018)
  • Something in the Rain (2018)
  • Because This Is My First Life (2017)
  • Mad Dog (2017)
  • The Time We Were Not In Love (2015)

Location: 75 Maebongsan-ro, Sangam-dong, Mapo-gu, Seoul

CJ E&M Center / tvN Broadcast Station

CJ E&M Center [CJ E&M센터] is a building owned by the CJ Group, an entertainment and media company. This building has a media lobby and café on the first floor that is accessible to the public. Moreover, it also houses tvN (Total Variety Network).

This building appeared in some Korean dramas such as:

  • Tale of the Nine Tailed (2020)
  • The Fiery Priest (2019)
  • Something in the Rain (2018)
  • Hwayugi (2017-2018)
  • Criminal Minds (2017)
  • Matching! Boys Archery (2016)
  • Oh My Ghostess (2015)
  • Ex-Girlfriends’ Club (2105)
  • Queen In-Hyun’s Man (2012)

In addition, the Kpop music show “M Countdown” is also filmed at CJ E&M Center every Thursday. To know more how foreign fans can watch this music show for FREE, click here.

Location: 66 Sangamsan-ro, Mapo-gu, Seoul, South Korea

Deurim Tower

Fans of the Kdrama “Fight For My Way” might be familiar with the exterior of Deurim Tower [드림타워]. This is where Choi Ae-Ra (Kim Ji-Won) had a good cry in front of Ko Dong-man (Park Seo-Joon) without waering shoes

Other Kdramas filmed here are the following:

  • The Fiery Priest (2019)
  • Two Cops (2017)

Location: 19 Worldcupbuk-ro 56-gil, Sangam-dong, Mapo-gu, Seoul, South Korea

SBS Prism Tower

SBS Prism Tower [SBS프리즘타워] is owned by SBS or Seoul Broadcasting System. Some episodes of its long-running variety show, Running Man, were filmed also filmed in this building.

It also appeared in other Kdramas such as:

  • Good Casting (2020)
  • Her Private Life (2019)
  • Fates and Furies (2018-19)
  • Temperature of Love (2017)
  • Jealousy Incarnate (2016)
  • Beautiful Gong Shim (2016)
  • The Time We Were Not In Love (2015)
  • Pinocchio (2014-15)
  • Cheongdamdong Alice (2012-13)

Additionally, the Kpop music show “MTV The Show” is also filmed at SBS Prism Tower every Tuesday. To know more how foreign fans can watch this music show for FREE, click here.

Location: 82 Sangamsan-ro, Sangam-dong, Mapo-gu, Seoul, South Korea


JTBC [제이티비씨] or Joongang Tongyang Broadcasting Company, is one of the nationwide cable TV networks in Korea. It was featured in several Korean dramas such as:

  • Private Lives (2020)
  • Legal High (2019)
  • A Witch’s Love (2014)

Location: 48-6 Sangamsan-ro, Sangam-dong, Mapo-gu, Seoul, South Korea

Nuri Dream Square

Nuri Dream Square or Nurikkum Square [누리꿈스퀘어] a state-of-the-art digital media entertainment and IT hub which hosts industry leading companies in its buildings. It was featured in the following Korean dramas:

  • 18 Again (2020)
  • Absolute Boyfriend (2019)
  • Feel Good To Die (2018)
  • My Girlfriend Is a Gumiho (2010)

Location: 396 Wordcupbuk-ro, Sangam-dong, Mapo-gu, Seoul, South Korea

Digital Media City Station

And lastly, one way to get to the Digital Media City, is to take the subway and get off at Digital Media City Station [디지털미디어시티역]. Some Korean dramas were also filmed at DMC station such as:

  • Closer To Uijeongbu Than Sadang (2018)
  • Something in the Rain (2018)
  • My Only One (2017-18)

From Airport: Get off at Digital Media City Station on the Airport Railroad. Take Exit 9 and walk for 10 minutes.

From Gyeongui Line: Get off at Digital Media City Station on the Gyeongui Line. Take the connecting passage to Exit 9 and walk for 10 minutes.

Other Ways to Get to Digital Media City

From Gyeongui Line: Get off at Susaek Station on the Gyeongui Line. Walk for 10 minutes by using the pedestrian road (rabbit cave) that passes through the Gyeongui line railroad.

By Bus: Get off at DMC Promotion Hall or Nuritkum Square MBC.

  • Green Bus: 6715, 7013A, 7013B, 7715, 7016, Mapo 15 (Village Bus)
  • Blue Bus: 171, 271, 710, 771
  • Red Bus: 9711

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🇵🇭 Joey

A scholar, marketer, educator, traveler, and ultimately, a fangirl currently living in South Korea. I mostly write about Hallyu-related places as well tips on traveling and living in Korea.