Shinsegae recently opened a mall in Daejeon and it is unlike anything Iโve ever seen before! Daejeon Shinsegae Art & Science offers a whole new kind of shopping experience. It goes beyond the typical department store, offering unique culture, science, technology, and art-related experiences.
Italian Inspired Decor
First, you will notice the unique interior design as soon as you walk through the door. The department storeโs interior draws inspiration from Europe, with an emphasis on classic Italian art. I found that the themed setting made the shopping experience much more fun. Most Korean department stores have basic interiors, but this made the mall a destination of its own. There were beautiful sculptures in the hallways, and everything was very chic.

The place had several luxury stores, cinemas, and a variety of cafes and restaurants. There were also a lot of entertainment options beyond what you find at a typical department store in Korea. There were games and extreme sports complexes, playgrounds for kids, escape rooms, an art gallery, and even a robotics center. To check out all the stores and attractions, at Shinsaegae Art & Science, Click Here.

The view
Unlike other department stores, which usually do not have windows, Daejeon Shinsegae Art & Science has large, well-placed windows that allow you to have a beautiful view of Daejeon. In Starbucks, you can relax, have a coffee, and enjoy the best view.

There is also a rooftop with an incredible structure. It not only has a space for children to play, but also a few observatory areas. Itโs a great place to watch the sunset with someone special.

Science, Technology, & Art
Daejeon Expo Aquarium
Now, when it comes to science, technology, and art, the place that has captured the most attention here is the Expo Aquarium. It has a 4,800-ton tank and houses around 20,000 fish of 250 different species. The entire place is Greek mythology themed, and it is advertised as โThe Legendary Sea in Greek Mythologyโ. You really feel like youโre in Poseidonโs world, but of course in a very chic and technological way. There is even a breathtaking mermaid show! It is a very fun experience, for adults and kids! If you are into nature, or like aquariums, you should definitely check this attraction out.
However, it is a little on the pricey side. The tickets are 29,000 won for adults and 25,000 won for kids. But there are always good discounts on Naver Maps and other platforms. I would recommend doing some research because it is pretty easy to find discounted tickets online.
If you want to learn more about the Daejeon Expo Aquarium, you can Click Here for more details.
Shinsegae Nexperium

At Shinsegae Art & Science you will also find the Shinsegae Nexperium. It is an interactive science museum focused on technology. Specifically, it is geared towards introducing people to the science behind robots, biotech, and space exploration. They have fun opportunities for adults to interact with AI and learn more about Koreaโs scientific community.
For kids, there is a lab where they can do some fun mini-experiments. Occasionally, they do host programs in English for children and parents.
Hotel Onoma
Finally, Shinsegae Art & Science is also home to Hotel Onoma. It is perhaps the most luxurious five-star hotel in Daejeon.
Some highlights of the hotel are the indoor pool with a panoramic view of the city, the afternoon tea room, their fine dining restaurant, and the wedding hall.
Conclusion
If you are in Daejeon and want to have a unique shopping experience or are simply looking for something to do on a rainy day, I recommend visiting Daejeon Shinsegae Art & Science. Even if you donโt buy anything, you can still have a wonderful experience. The place is surrounded by science and art, in addition to having one of the most beautiful views in Daejeon.
A full visit through Daejeon Shinsegae Art & Science may take 2 or 3 hours, but if you are going to an attraction (like the aquarium or the sports complex) you should plan on spending even more time there.
Daejeon Shinsegae Art & Science (๋์ ์ ์ธ๊ณ Art&Science) Address: 1 EXPO-ro, Yuseong-gu, Daejeon Korean Address: ๋์ ์ ์ฑ๊ตฌ ์์คํฌ๋ก 1 Operating Hours: 10:30 AM - 08:00 PM
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