With the rise of the cruelty-free movement amongst the beauty community, many beauty brands have been turning their efforts to focus on it, releasing vegan products that do not contain any animal products within them or that are not tested on animals in the development stage. Korean brands are no different; where you would be hard-pressed to find even cruelty-free makeup just a few years before, in 2021 a large variety of products are available. Some brands have even made the switch to become fully vegan instead of just releasing a few targeted vegan lines, spelling out a bright future for the industry as a whole in their quest to become kinder to animals.
Here are just a few of the Korean vegan beauty brands that have been really catching the attention of the public. With products that do its job beautifully and kind ingredients, these brands are all-rounders that are sure to become only more popular.ย
Amuse
Well-known for their beautiful lip and cheek products, Amuse is heading the vegan beauty trend by releasing amazing products that have been receiving the attention of beauty lovers all over the country. With a wide range of products to choose from โ enough to cover a whole face โ it is proof that vegan makeup can be made, and made well.
Amuseโs lip products are especially gorgeous, with non-typical color selections available. Their newest release, the Dew Velvet tint, has been harked as a transfer-free tint perfect to wear under a mask. Matte but not drying, this curious new texture alongside the unique colors have captured the hearts of consumers.
The Dew Tint, released in the past winter months, is a completely glossy, moisturizing tint with a beautiful glassy glow. Subtle and not overwhelming, this particular product is perfect for minimal makeup looks, or for those that want to bring a subtle glow to their look.
The true star of Amuseโs catalog lies elsewhere, however โ in their liquid cheek products. The Soft Cream Cheek line all blend like a dream while featuring soft, subtle colors not easily found elsewhere โ a real winner among the industry, where liquid cheek products are so few and far between. On top of that, this particular product line is packaged in a super-convenient tube form that looks more like a lipstick โ small enough to carry in your bag for handy on-the-go touch ups anywhere. Coming in an astonishing 14 shades, thereโs sure to be a cheek color for everyone.
Their newest brand model, Red Velvetโs Seulgi, is a perfect match for the brand, and has elevated them to even higher visibility among the public. Seulgiโs youthful, pure beauty is amplified by the clear colors preferred by Amuse, and the combination of the two is truly a match made in heaven.
Dear Dahliaย
Dear Dahlia has always maintained a classy image. With marble prints and golden hardware featuring heavily in all their product packaging, Dear Dahlia often looks too expensive to use. Donโt be too quick to pass them over, though โ they have been one of the earliest vegan brands in the Korean cosmetic industry, with a deep commitment to the cause and to making beautiful cosmetic products.
Known in particular for their large range of lip products, which come in variations of textures such as shiny glosses and soft mattes, thereโs sure to be one for anyone โ especially given the sheer number of colors available. Not to mention, Dear Dahliaโs website displays color swatches on 4 different skin tones โ a first for a Korean beauty brand.
Their eyeshadow palettes are also a standout in the industry, featuring sparkly glitters and butter-soft mattes in colors that are rare and harder to find. Choose from a high-chroma, orangey palette, to a softer, grey-toned one perfect for everyday neutral use; each palette comes with a large variety of different shades that is sure to give the user a lot of room to play around and express their mood differently every day. Besides that, the Paradise Dual Palette, which has stayed relevant for years, features three types of combinations: Multi, with two balms; Mix, with one matte and one glitter; and Match, with one balm and one matte or glitter shadow. Packaged in a tiny, portable container, it has been well-loved by makeup fanatics, and for a good reason.
Their newly released concealer has also gotten rave reviews, with users citing its blendability and matte finish in helping their blemishes fade to undetectable levels while not drying out the skin. The accompanying foundation also has a similar texture, albeit being a bit lighter on the skin while having slightly lower coverage, as is the norm for many concealer-foundation combinations.
Dear Dahliaโs commitment to the vegan cause is notable, especially since it proves to the public that avoiding animal products in the development of cosmetics does not result in a lower-quality product. Maintaining class, beauty and practicability, brands like Dear Dahlia seem poised to be the future for the Korean beauty industry.ย
