Finding the exact borders of Euljiro-dong proved more difficult than I had imagined before writing this guide. When my friends said, “Let’s go to Euljiro,” I envisioned a small street lined with street food shops and their neon light signs, and a few tables dispersed in the streets for people to enjoy chicken and beer. But, this is Euljiro 3-ga! And there is a whole new scene beyond what we know.
Young Seoulites like this neighborhood because of the old-school Korean ambiance that can be seen in many of the pubs and cafés. This area is gradually becoming more popular with foreigners, though many of the “insider” spots can be difficult to find if you are unfamiliar with traversing the streets of Korea.
Gwangjang Market is one of Seoul’s most popular marketplaces, and for good reason: this historic market has been feeding the locals for over a century! Not only do foodies travel to Gwangjang Market for its signature delicacies, such as knife-cut noodles, pancakes and ‘sundae’ (Korean blood sausage); but the entire second floor is stocked with unique vintage apparel, for the nation’s vintage enthusiasts..
Address: 88 Changgyeonggung-ro, Jongno 4(sa)-ga, Jongno-gu, Seoul
Mind Your Head
A trendy pub with a tiny door, you had best Mind Your Head. Once you enter this pub you will transport back through time to the 1970s, encapsulated by the pub’s iconic entrance — don’t forget to take a photo for Instagram! Go with friends or on a date and enjoy a bottle of house wine and munchies at this lively pub. However, you should arrive early on weekends as seats fill up rather quickly!
Address: 25-2 Eulji-ro 18-gil, Inhyeondong 1(il)-ga, Jung-gu, Seoul
Gamgook is one of the most enjoyable bars in Euljiro 3-ga, if not all of Seoul, with a traditional theme and calm ambience. The bar consists of 2 stories and a balcony, making it perfect for every season. Moreover, a DJ may make an appearance during your visit, enchanting guests with nostalgic K-Pop hits from the 80s and 90s. If you choose to eat, you’ll be offered a combination of traditional cuisine with the dishware to match, along with fun drinks and the bendy straws we all know and love from our childhood. .
Address: 19 Chungmu-ro 7-gil, Euljiro 3-ga, Jung-gu, Seoul
Coffee Hanyakbang is perhaps the best-kept secret of Euljiro. Found nestled in a narrow alleyway, Hanyakbang is truly a one-of-a-kind cafe that emulates history in a beautiful setting. “Hanyakbang” means “herbal medicine shop” in Korean, an establishment that has remained popular for centuries amongst Koreans. Furthermore, the coffee was delicious!
Address: 16-6 Samil-daero 12-gil, Jung-gu
If kitsch is your thing, you’ll favour George Seoul, a cafe with wonderfully gaudy cakes and drinks in luminous colours. However, the cafe décor is a stark contrast, with plain white couches and steel tables. It is a fun place to go in the day but they are open late if you prefer a tipple!
Address: 6 Eulji-ro 12-gil, Euljiro 3-ga, Jung-gu, Seoul