Korea and Seoul in particular have very strong social calendars. There are events for anything you can imagine – strawberry picking, ice festivals, music events, etc. If you keep an eye out, you can find tons of wonderful things to do all year round. If you keep up with the latest trends and attend all of the hottest events, you might just become InstaFamous in Seoul.
Be an Insa
Insa is a Korean slang word that comes from the word insider. It is used to describe someone that always knows the latest trends.
If you live in Korea or even if you visit, you will need to be quite speedy to keep up with the hottest happenings. You need to be ready to grab opportunities as they come because most hotspots are only available for a limited time. Additionally, it becomes almost impossible to visit any trendy spots once they have reached the mainstream due to the massive crowds that flock there.
Thus, it is best to keep an eye out and catch trends before they spread. Otherwise, you will find yourself facing very long queues, tons of people, overcrowded pictures, and a lot of waiting.
Find the Golden Nuggets
In finding trends fast, social media will be your best ally. One of the best tactics is to follow your average content creators and hope for the good spots to pop up on your feed. If you wait too long after the post, your time there will be doomed to long lines and big crowds.
Make sure to play the game. Do everything you were always told not to; snoop, be nosy and check info on the net as much as you can.
Find a good set of trend accounts on Instagram such as seoul_trends, _seoulhotplace, and seoul_thehotple. Accounts such as these collect and curate all the trends from around the city. Trendy content that can help get you views can be anything – Coffee, food, cosmetics, fashion, you name it.
Once the trend accounts post something that catches your eye, make sure to go within 1 or 2 days before everyone on the internet shows up. So, be sure to do your research and follow accounts that align with your own interests. If something catches your interest, research related hashtags, snoop through trendy locations and walk around new neighborhoods, so that you can find yourself a list of gems.
Branded Events in Seoul
Last but not least, if you want to attend events in Seoul that will make you feel like a VIP, make sure to keep up with the big brands’ accounts. Check-in regularly with the big fashion, beauty, luxury, and jewelry brands. Even the big hotels, clubs, and alcoholic beverages host events sometimes.
Koreans love social life and therefore brands invest huge amounts of money in promotional events. These events are usually free and fairly easy to attend. Holidays that warrant big sales such as Christmas and white day usually coincide with the best promotions. Therefore, there are tons of amazing things that you can experience by following brand accounts closely during major holidays.
Chanel Ice Rink
Chanel currently has an open-air photo zone and ice rink installed near Jamsil Lotte Mall. The only thing that you needed to do was to register before Jan 16, 2022. After making your appointment, you will be able to enjoy your visit without having to compete with huge crowds. I went with my friend during our Christmas vibe day and it was so much fun!
The whole event was just for an hour. However, it was more than enough time to take loads of pictures capturing every angle of the display. Plus, we also got to enjoy a couple of spins around the rink. The location was beautiful and the event was a lot of fun. They also gave us a small goodie bag as a present! Tip: If you can, make the appointment when the sun is about to go down. Then, you will get to see the best of both worlds. The scenery under the sun has a totally different beauty to it than the rink lit up in the darkness of night.
Another fun event in Seoul that I got to attend, was one at Tiffany’s highlighting its bestseller and new collections. It was located inside of The Hyundai Department Store, the biggest luxury department store in Korea. The event itself was cute, but visiting the department store was already an event on its own.
Aesthetics were on point. My friends and I met up and had great strawberry sorbet and tea. After catching up for a bit, we then headed up to the pop-up located on the top floor of the building. There were photo zones, a big Christmas tree, a calligraphy station, photo machines, and interactive content. The event was a blast!
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