Hallyu Tourism

A Visit to KBS, SBS Prism Tower and MBC Garden Studio

Have you ever heard about KBS, SBS, or MBC? Well, if you’re a Korean drama fan or a Korean variety show viewer like me, I presumed you know these. There are several national television networks in South Korea. The three largest of these are KBS, SBS, and MBC, all located in Seoul. All three networks have produced Korean television dramas and variety shows that have been widely known and became popular around Asia and internationally as well. When I was in Seoul, I had a quick visit to KBS, SBS Prism Tower and MBC Garden Studio.

Korean Broadcasting System (KBS)

Korean Broadcasting System is one of Korea’s largest television networks founded in 1927 that runs television, radio, and online services. It is a public corporation funded by the government of South Korea. Hit Korean dramas such as Winter Sonata, Dream High, Boys Over Flowers, Love in the Moonlight, Oh My Venus, Go Back Couple, The Endless Love, and Descendants of the Sun aired in KBS. 

This network also broadcasts Music Bank, one of the top music shows in Korea. You can have a chance to see your favorite Kpop idols here. Though fans cannot enter the building, you can see them outside, so close. My friend brought me here, and I was so lucky many Kpop idols had a performance that day, and I saw almost all of them. 

KBS ON Experience Hall

Located in the KBS building is a KBS ON Experience Hall. KBS ON is the broadcasting exhibition hall where you can discover the history and the present of the Korean broadcasting industry. You can enter here for free.

Korean Broadcasting System (KBS) Address: 13, Yeouigongwon-ro, Yeongdeungpo-gu, Seoul, South Korea. Take Seoul Subway Line 9 then, get off at National Assembly Station and exit via exit 4.

Seoul Broadcasting System (SBS)

Seoul Broadcasting System provides terrestrial television, digital multimedia broadcasting, and radio broadcasting services, owned by Taeyoung Chaebol. SBS dramas have been a big part of the ‘Korean Wave‘. With the spread of Korean dramas to many countries across the world, Korea gain popularity globally.

SBS dramas like Sandglass, Lovers in Paris, Temptation of Wife, The Heirs, and my all-time favorite, My Love from the Star aired in SBS received high viewership ratings. Doctors, Moon Lovers: Scarlet Heart Ryeo, Dr. Romantic, Dr. Romantic 2, City Hunter, Pinocchio, Suspicious Partner, Vagabond, The King: Eternal Monarch and Penthouse also aired on SBS. Furthermore, SBS televises a variety of entertainment programs ranging from reality, talk shows, auditions, comedy, music, and game shows. Runningman, a variety show on this network that I am so addicted to, is very popular throughout Asia. 

Seoul Broadcasting System (SBS) Headquarter: 161 Mokdongseo-ro, Yangcheon-gu, Seoul, South Korea. Take Seoul Subway Line 5 then, get off at Omokgyo Station and exit via Exit 2.

SBS Prism Tower

Some programs of SBS are recorded and broadcasted here. In addition, the annual SBS Entertainment Awards and SBS Drama Awards are also held in this building. Furthermore, several Korean dramas and variety shows are filmed here. 

SBS Prism Tower Address: 82 Sangamsan-ro, Sangam-dong, Mapo-gu, Seoul, South Korea. Take Seoul Subway Line 6 then, get off at Digital Media City Station and Exit via Exit 9.

Munhwa Broadcasting Corporation (MBC)

Munhwa Broadcasting Corporation or MBC is a terrestrial broadcaster that has a nationwide network of 17 regional stations. The word ‘Munhwa’ means ‘culture’. The ‘Foundation of Broadcast Culture’, a public institution, is the largest shareholder of MBC. MBC broadcasted hit dramas such as Moon Embracing the Sun, Weightlifting Fairy Kim Bok Joo, I’m not a Robot, Coffee Prince, Princess Hours, and variety shows like Infinite Challenge, Weekly Idol, and We Got Married

MBC Garden Studio

Have you ever been to the Garden Studio in MBC? It is an area where you can see Korean artists and Kpop idols every day. Idol Radio is a radio program in MBC that is being held here. You can watch it live and you can see what’s happening inside the studio.  

MBC Garden Studio Address: 267 Seongam-ro, Mapo-gu, Seoul, South Korea. Take Seoul Subway Line 6 then, get off at Digital Media City Station and Exit via Exit 9.

If you’re travelling to Korea, grab your friends and have a quick visit to KBS, SBS Prism Tower and MBC Garden Studio, too.

Thank you for reading my articles! You can also see more of my Korea Travels here and on my IG!

🇵🇭 Gail Camp

An Adventurer, Traveler, and Student enjoying life in Korea.