There’s great news for BTS fans who live in Seoul! A new bts pop-up store has opened up in Seoul to give us all a glimpse into the glorious BTS life.
Right now, when we can’t have concerts because of this pandemic, Big Hit Entertainment has come up with this new and creative way to help people experience the band and its songs.
This bts pop-up store is currently located in a three-story building in the fashionable district of Garusugil, Gangnam in South Seoul. The showcase opened up on October 23 to give fans a chance to interact with the popular band in a new way.
Naturally, fans are extremely excited about this new project. As its the second store of its kind in Seoul. Fans have been rushing to the store ever since it has opened its doors to the public.
Inspired by BTS’ album Map of the Soul: 7, this store features some of the album’s greatest hits. The ground floor is also displaying some of their popular merchandise including cups, makeup brushes, and cute stationery.
But the rest of the floors are based on popular songs and albums. For example, the first floor inherits the themes of the hit songs ON and Black Swan. Likewise, the second floor is based on the theme of Dynamite.
The Ground floor
Various kinds of BTS merchandise decorate the ground floor of bts pop-up store. For instance, bottles, clothing, snacks and color books jump out to greet fans at the entrance. Flanked by these, various perfumes also populate the aisles, giving out sweet fragrances. Finally, make-up kits and skin care products also stand out on the ground floor.
The first floor: ON AND BLACK SWAN
The first floor acts as one of the experimental zones used to enact the themes of the hit songs of the album. This floor features the two hit songs ON and Black Swan prominently. As you enter artistic installations greet you, for example, the beautifully decorated birdcage, symbolic of the ON music video. A Serif, Samsung’s lifestyle TV model, even embellishes each corner to display various BTS music videos.
However, due to the ongoing COVID pandemic, sanitizer stations have been put at various points at the store. Wearing masks are a necessity, and only a few people gain admission at a time. Also, each group of people are to visit the store for a limited slot of time. So it is important to not spend too much time on any one floor and try to roam around as much as you can.
However, one spot you might want to stop for a while at would be the pair of black feathers. These are from the music video of Black Swan. Therefore, it’s a great spot to capture a picture for your Instagram.
For more spots to capture Instagram-worthy pictures in Seoul, check this out.
THE SECOND floor: DYNAMITE
Most importantly though, the star of the showcase is the top floor. This floor has the theme of the funky hit song Dynamite. and a bunch of vibrantly lit fan favourite attractions are hosted here. One popular attraction is the BTS-inspired TinyTAN characters being displayed across the floor. You can find great places to take aesthetically pleasing pictures of yourself.
One of the main attractions includes the vibrant doughnut shop from the music video. The music video of Dynamite stars a vibrant doughnut shop in the background, and it is certainly in full display here. Heartfelt letters by BTS to their fans are displayed there. also affectionately known as the ‘Army’. It is a great read, as it’s really appreciative of the fans, and from the heart. It was written by the band members when they decided to surprise visitors.
To find more writings from great people in Seoul, click here.
The rundown
In conclusion, this new pop-up showcase is the off-line store, acting as a preview for the online store opened up by Big Hit IP. Big Hit IP acts as an offshoot of Big Hit Entertainment, handling their online business. The online store is chock-full of merchandise, much more than available in these showcases. After all, the showcase is a unique experience for fans, an attempt to bridge the gap created by the pandemic. This is all a part of the BTS Pop-up: Map of the Soul Asia project. Therefore, such pop-up showcases will open up in various countries in Asia. In short, showcases will open in Indonesia, Malaysia, Philippines, Singapore, Taiwan, Thailand and Vietnam.
The online store will be open till January 24, and you can get various merchandise to support BTS and enhance your personal merch collection.
The pop-up showcase also plans to feature new items every week. This is all to satiate the local fans’ demand for BTS merchandise. It will feature various products that include apparel, stationery and household items sporting the BTS symbol. So head there as soon as possible to get your own BTS merchandise!
