It is finally April, which means definite spring weather in Korea. With it comes warmer days and blooming flowers, as well as the new Spring ’21 releases from designer brands among the local fashion scene. It’s time to store away your long padding and stiflingly thick pieces – here are our current favorite brands to check out for lighter layers, pops of color and fun patterns true to the vitality and brightness of the season.
The easily-recognizable Mardi logo with its matching large flower print has been making the rounds on fashion Instagram and celebrity accounts alike, as seen on stars like Sunmi, Hyoyeon and Dawn. Best known for their signature floral motifs and vibrant colors, Mardi Mercredi is a Korean brand that has been on everyone’s radar recently. Their fuss-free silhouettes – think easy short-sleeved t-shirts and cozy sweat sets – are no-brainers for busy days on the go.
Color options range from startlingly-bright greens, to the standard reds and blues and even fun tie-dyes. If statement T-shirts aren’t your thing, Mardi Mercredi also does patterned bottoms that are so fun yet comfortable. Perfect for a picnic at the Han River under the cherry blossoms, or just on errands around the city.
You can find Mardi Mercredi here.
Combining unique, quirky design and comfortable functionality, TheOpen Product has truly been making waves. Seen on everyone from your favorite Youtubers and fashion influencers to Red Velvet’s Seulgi and Mamamoo’s Moonbyul, they have definitely proved their standing in the local fashion scene. From fun animal-themed prints available in various colors and cuts to sleek, sophisticated basics, this is a brand that is bound to offer something to your liking. Their Spring ’21 season infuses standout pops of color with light textures and knits, aimed to keep you warm in a light chill and keep you cool when summer draws near.
Keep a watch out for their knit boleros, sure to become your choice of go-to outerwear, or their colorful yet discreet logo-play items.
You can find TheOpen Product here.
Though the local designer brand is arguably most well-known for their adorably compact mini bags, their refreshingly colorful clothing line is equally deserving of notice. Featuring a traditional spring palette of striking pinks and greens, whimsical patterns and leafy motifs, their pieces are bound to be adored during the season. If color isn’t for you, the brand also carries items in neutral colors like black and brown – the silhouettes and materials of which are bound to serve you well for everyday use.
Don’t pass up on Kijun’s accessories either – the sporty ball caps reminiscent of high school sports teams are bound to be the perfect touch to any spring outfit for a day in the sun. Their signature mini bags (already a well-known crowd favorite) that store more than they appear to at first glance and come in a variety of textures and colors are also not to be overlooked.
You can find Kijun here.
True to its typical charm, the brand brings us a collection reminiscent of childlike fantasy and hope. With arguably the most colorful collection in this list, Sinoon’s version of springtime includes red checkered prints that bring to mind picnic blankets and fairytales, and sweatshirts featuring teddy bears and encyclopedic prints of fruits and flowers that recall the joys of childhood. They say to dress for your mood – these sweet, fun prints make for the perfect statement piece to express the new beginning spring traditionally brings. There’s a child in all of us, and what better time to let it out than now?
If you prefer a more grounded, calm look, Sinoon also has more feminine, everyday pieces that appear more versatile. Think: plain, colored T-shirts, denim bottoms and workplace-appropriate florals, bound to complement any wardrobe.
You can find Sinoon here.
Possibly the most neutral brand featured here, Enzo Blues’ identity is rooted in its unique patterns and textures. Though they carry many gorgeous pieces, it is no secret that they are most noticed for their pants, of which they carry a large selection of. From checkerboard and plain to half-and-half and rainbow prints, their pieces are sure to serve anyone’s wardrobe well. A bonus: most of their pants feature not only a beautiful fit but also a drawstring waist, combining both fashion and comfort effortlessly. The long bottoms from their Spring collection employ a thinner, lighter material that’s sure to be good for both the upcoming hot weather as well as any sudden chills.
Besides, they also offer jackets in unique textures, as well as easy sweatshirts and cardigans in tasteful prints. Consider us sold.
You can find Enzo Blues here.
All brands featured are available for purchase online on multiple sites, as well as at physical stockists.
